Lexus /Client
FutureDeluxe /Studio
The&Partnership /Agency
Lexus Experience /Project
Japan
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Taking inspiration from film noir and fashion photography we created nine individual films for Lexus, Japan. Each film focused on a particular feature of the Lexus car range. Conceived as a typography led film, words are embedded into the scenes rather than supers floating over the images. We wanted the type to have a reason for being. Therefore, using type in untraditional ways became our barometer for what was creatively right or wrong.

I art directed this project, designed and animated a variety of shots and films.

/Team
Dean Mathers
Harry Warne
Matt Hopkins
Justin Fells
Annie Ngo
Adrian Lawrence

^{Full Credits FutureDeluxe}