Audi /Client
preOrder /Studio
WeAreSocial /Agency
Audi Q4 E-tron Quattro
Australia
-
A film made for Audi Australia showcasing the Audi Q4 e-tron Quattro via the folks at WeAreSocial Australia. Audi wanted a film that reflected the quiet sophistication of the Q4 Quattro as well as Audi's design philosophy of restraint and elegance. The film needed to show design, power, and specific features like programmable LED headlights.
In the R&D stage I discovered I could take the 4 rings of the Audi logo and turn them into an amphitheatre. The perfect location to set the film.
Cues were taken from the car design and tied back to nature and other abstract analogies. Alloy wheel shapes turned into flowers, leather patterns of seats morphed into one another etc.
preOrder /Studio
WeAreSocial /Agency
Audi Q4 E-tron Quattro
Australia
-
A film made for Audi Australia showcasing the Audi Q4 e-tron Quattro via the folks at WeAreSocial Australia. Audi wanted a film that reflected the quiet sophistication of the Q4 Quattro as well as Audi's design philosophy of restraint and elegance. The film needed to show design, power, and specific features like programmable LED headlights.
In the R&D stage I discovered I could take the 4 rings of the Audi logo and turn them into an amphitheatre. The perfect location to set the film.
Cues were taken from the car design and tied back to nature and other abstract analogies. Alloy wheel shapes turned into flowers, leather patterns of seats morphed into one another etc.
/CD/Artist
Dean Mathers
Dean Mathers